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Light rays which are reflected by any surface become polarised and polarising filters are used to select which light rays enter your camera lens.
They allow you to remove unwanted reflections from non-metallic surfaces such as water, glass etc. They also enable colours to become more saturated and appear clearer, with better contrast. This effect is often used to increase the contrast and saturation in blue skies and white clouds.
Hoya's polarising filters do not affect the overall colour balance of a shot.
Hoya are the largest world-wide producer of optical glass, in fact around 60% of the entire world-wide demand and supply is met by Hoya. It is important to select the best filters for your needs, as choosing inferior brands can deteriorate the performance of your high quality lenses. Hoya filters guarantee you the highest standards so you can create the best images.